css.php

Sales

While much of our shopping has shifted to the Internet, what we buy on the internet is largely driven by advertising and by the organization of websites that we get to see. Much like large department stores, the companies that work on the Internet also have to buy their goods somewhere, and they hire professional personnel to choose the best merchandise, as well as to sell it.

While much of our shopping has shifted to the Internet, what we buy on the internet is largely driven by advertising and by the organization of websites that we get to see. Popular advertisers such as Google employ entire armies of sales personnel who keep track of the popularity of websites, their followers, and the subjects or products that draw users to the website, and sell advertising space and time to particular companies who wish their products to be seen in a particular context. These jobs usually draw graduates who understand how Internet marketing functions and can follow the basic technological detail that enables client websites to serve appropriate and precisely chosen advertising.

Since information is a pricey commodity, companies that generate and gather information usually also sell it. A great example of such companies are great media houses and news agencies such as Associated Press, Thomson Reuters, and Bloomberg News. Individual sales people with these companies specialize in particular kinds of information and become familiar with the potential markets and buyers for the kinds of information they handle. If you think of operations that require enormous amounts of information, such as federal elections or stock market pricing, you are thinking of the information that was collected by a news agency, sold to the appropriate media, and delivered to the public. Sometimes news agencies offer internships that could provide crucial experience that might lead to a job.